Perfume

The Odessa-based brand Popidtynom takes an unconventional approach to perfumery, eschewing set recipes and specialised techniques. Its fragrances are crafted from the brand’s own experiences, drawing on deeply personal stories or universal themes, much like the illusory nature of the world’s most familiar phrases.

Scents were the first thing that came to mind as a means of self-expression through art. The name ‘Popidtynom’ conveys this simplicity and spontaneity, like grass growing wild beneath a fence.

They may contain impurities and leave a trace, as they are created using natural tinctures, with the addition of esters, absolutes and perfume molecules.

Author: Popidtynom